Long hemmed in by its narrow name as it worked to expand its geography and become a regional tourism brand, Visit Oak Park is rebranding itself as “Explore Oak Park and Beyond.”
A change has been long considered as the agency represents 19 distinct communities in the near western suburbs. In addition to Oak Park, the entity works to build visitors and revenues for Riverside, Brookfield, Forest Park, LaGrange as well as more far-flung villages including Northlake, Schiller Park, Berkeley and River Grove.
Annie Coakley, executive director of the tourism organization, said in a statement that “this name change is more than just cosmetic – it’s about inclusivity and regional storytelling. Each community offers something distinct and together they create a destination experience that’s greater than the sum of its parts.”
The goal of growing tourism is supported by funding from both local governments and the state of Illinois. Oak Park supports its Wright- and Hemingway-centric local tourism efforts, largely through a local tax on hotels and other overnight accommodations.
The agency said its goal is to attract more visitors and to extend their stays.
