This was a busy summer for local customization business Personalization House, to say the least. In June, owners Eric Priceman and Lauren Nemiroff acquired Forest Park’s Classic Screen Printing, Energy Tees and Yipes! While integrating their growing collection of businesses, they both saw an opportunity to implement changes to the retail store. Priceman explained, “Personalization House has been a solution for customization in the community, but with our expanded capabilities we wanted to bring our customers more than just our services. We were familiar with the work of Yearbook Studios, and believed they would be a perfect partner to design a new in-store experience and line of merchandise.”
Eric and Lauren hired Yearbook Studios, led by Creative Director Jef Anderson. Tasked with redesigning the store and creating an entire line of merchandise in just a few weeks, they pulled inspiration from their own backyard. For the store, the focus was on showcasing the new off- the-shelf merchandise while also finding a way to work in the product samples that materialize the breadth of services Personalization House offers. For the merchandise, they honed in on themes that would be appealing to both locals and visitors. The rich history of Oak Park offered great inspiration for design concepts. Yearbook took the opportunity to create remarkably unique, thoughtful and whimsical graphics. From map illustrations that include Oak Park, River Forest and Forest Park, each with meaningful landmarks, to the “Icons” line representing some of Frank Lloyd Wright’s best known works, they married their signature vintage touch with local history. Anderson stated, “Redefining Personalization House by creating a new store experience and new products has been a rewarding job for the Yearbook team.” Stop in to see the results. We think you’ll be pretty impressed.
Personalization House 127 N Marion St, Oak Park, IL 60301 (708) 383-4100 www.gopersonalize.com
