The long-anticipated redevelopment of the southwest corner of Lake Street & Lathrop Avenue was approved last week in a 4-to-1 vote of the River Forest Village Board of Trustees. Sedgwick Development and Keystone Ventures are now entering the permitting phase of their development, simply known as “RF.” For would-be buyers at RF, this window of time between approval and permit presents a unique opportunity—HOME CUSTOMIZATION. 

Marty Paris, CEO of Sedgwick Development and a life-long River Forest resident explains, “After last week’s approval, we can now tell customers exactly what our building will be like. As long as we can come to an agreement with them quickly, so we can adjust our permit, then we can tweak our proposed floorplans to exactly what someone needs.”

Sedgwick is a rare example of a design/build development firm, meaning they have an in-house architecture group as well as their own construction group inside their organization. Cory Robertson, Director of Development Services at Jameson Sotheby’s International Realty, whose firm is managing sales and marketing for the development, notes, “Of all of our developer clients, Sedgwick is uniquely capable of executing buyer customization, so long as those decisions are made early enough. I’d say people have 30 days to get into the plans with us to help design their next home. After that, we will be dealing exclusively with the homes as they have been drawn.”

“Having the chance to tweak a thing or two can make all of the difference in how a home lives for someone,” says Frank Vihtelic, the on-site sales manager for Jameson Sotheby’s. “I have sold a lot of new homes in the area over the last several years; customization is what every new buyer hopes to have.”

Robertson recently attested at the Village Board meeting that over two hundred interested people requested sales information as soon as it was available. He now adds, “We have a lot of people to get back to now – and quickly!”

RF will offer 30 condominiums with 3 to 4 bedrooms plus an office area and large outdoor living room. Direct elevator access and private two car parking available for every home. Pre-construction pricing from $599,900 to $1,499,900. Deliveries are anticipated to begin in Fall 2020. Visit the Sales Center at 7577 W. Lake Street, open daily from 12p to 6pm. Call 312-335-5354 or visit for more information.

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