Oak Park teen Tavi Gevinson has been a popular and prolific fashion blogger since she was 11 years old. Her “Style Rookie” blog has an estimated readership in the tens of thousands. The 13-year-old Oak Park and River Forest High School freshman will soon add magazine publisher to budding resume. Gevinson will team up with publisher Jane Pratt to launch the new magazine. Pratt is the founder of youth-oriented magazines Sassy and Jane.
In a recent blog post about the magazine, Gevinson wrote: “Of course, it won’t be Sassy (or the rebirth of Sassy, or Sassy 2.0) nor do we want it to be. … The world has changed a bit in the past 15 or so years, and that whole Internet thing happened, and this world calls for something different.”
She’s also looking for article ideas and a suggested name for the magazine. She could follow Pratt’s example and call it Tavi. For more info, visit her blog, www.thestylerookie.com.