River Forest is in the midst of a dynamic new chapter — marked by thoughtful, strategic growth that is energizing the local economy and enhancing the village’s distinct character. This exciting momentum is the direct result of the village’s Comprehensive Plan, a community-driven roadmap that guides responsible development, supports business vitality, and works to preserve the charm that makes River Forest so special.
At its core, the Comprehensive Plan is more than a document — it’s a vision for how River Forest lives, works, and thrives. It shapes day-to-day decisions about land use, public infrastructure, and economic development, all with the goal of continually improving quality of life for all community members.
Recent economic developments reflect this vision in action. The expansion of Whole Foods Market at Town Center is a major investment that brings new jobs, increases foot traffic, and enhances the shopping experience at the heart of River Forest’s commercial district. Soon the village will welcome First Watch, a popular breakfast and lunch café that adds a fresh, welcoming dining option — also located in Town Center.
Meanwhile, momentum continues regarding the Madison Street properties that Jones Lang LaSalle (JLL) is actively marketing to prospective developers. This engagement with a professional real estate broker to bring the highest and best uses to these properties demonstrates the village’s commitment to attracting quality projects through thoughtful redevelopment. The village board will receive an update on JLL’s efforts in July.
All these activities — as well as those past and future — are guided by the village’s Comprehensive Plan. The result is that River Forest is not just growing but growing with purpose.
Please visit our website at www.vrf.us to access our Comprehensive Plan. Also, please sign up for our weekly newsletters, through our website, to get up-to-date information on River Forest (https://www.vrf.us/guides/guide/15?utm_source=%2fcomprehensive-plan&utm_medium=web&utm_campaign=redirect).
Cathy Adduci
River Forest village president