Bramble's New Display - LOVE IT

Share on Facebook
Share on Twitter

By Sarah Corbin

Shopping & Business Blogger

Bramble has done a wonderful thing for my over-stressed consumer mind. They have added a gorgeous library-like display for their bath and body products. 

When I have the opportunity to stop and smell the roses, I want it all to make sense. And this new custom display does a number of things for this artisan retailer that we may, as consumers, take for granted.

This display puts apothecary products in a prominent position in the store. When I walk in, I understand that Bramble is a store that values this category. As a consumer, I will remember them for specialty perfumes and soaps forever more — even if I have only been to their store once.

This display also helps Bramble fill out this category. Organized for consumers, and organized so that Bramble can offer more niche products in a bath and body line. They have successfully opened up their shelves to expand their merchandise offerings.

I can make comparisons of the product lines easily: no product gets lost. I can walk up and down, look up and down and dream of my next spa-like experience. I can take a break and smell the offerings and not feel confused about the differences.

One more thing: this type of investment in a custom fixture lets me know that Bramble is here to stay for a long time. Bramble just added a large component to their store. Small retailers often struggle for the extra funds, time, and energy to put this kind of facelift into place. It may seem like just a new piece of furniture to some folks. But it is so much more, and as small retailers go, pretty phenomenal.

Congrats Bramble. I love it. And I'm coming by to smell the "roses" much more often.

Email: Twitter: @localoakpark

Reader Comments

2 Comments - Add Your Comment

Note: This page requires you to login with Facebook to comment.

Comment Policy

Aging Disgracefully  

Posted: January 31st, 2012 9:32 AM

Great store. I always enjoy a stroll through, and their back room is always lovely and peaceful.

Sarah Corbin from Oak Park/Shopping  

Posted: January 25th, 2012 11:34 AM

And I asked. This hutch for apothecary was completed by Great Lakes Woodworking in Chicago. It is oak.

Facebook Connect

Answer Book 2018

To view the full print edition of the Wednesday Journal 2018 Answer Book, please click here.

Quick Links

Sign-up to get the latest news updates for Oak Park and River Forest.

MultimediaContact us
Submit Letter To The Editor
Place a Classified Ad

Classified Ad