Jeff Mauro eats Hot Pockets -- for pay

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By Dan Haley

Editor and Publisher

Can the "Sandwich King" survive Hot Pockets?

Can Hot Pockets ever be considered a sandwich worthy of a foodie?

Well, we are going to find out. The Los Angeles Times reports that Jeff Mauro, the River Forest native and current "Sandwich King" host on the Food Network, is now the paid pitchman for Hot Pockets, the microwaveable sandwich. Actually the Times described their reputation as "thawed out bricks of dough with machine cut blocks of lunch meat."

But the Nestle-owned Hot Pockets wants a little of that high-end food buzz and so with the 30th anniversary of the invention of the brand, it is relaunching with not just a new spokesman, packaging and promotion. No, they are actually improving the ingredients. Premium meats, flaky crusts.

What a concept.

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Email: dhaley@wjinc.com Twitter: @OPEditor

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David Hammond from Oak Park, Illinois  

Posted: July 25th, 2013 1:42 PM

The L.A. Times description sounds about right, but there's no reason why Hot Pockets could not be good. With better quality ingredients, though, there would be a higher price, and I wonder if the target market for these frozen things is going to pay more for a better sandwich.

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