Spring Cleaning Your Online Persona

Getting Down to Business with the OPRF Chamber

Share on Facebook
Share on Twitter

By Cathy Yen

Executive Director OPRF Chamber of Commerce

Around April Fool's Day each year, see what happens when you google yourself.  You may be "fooling" people with bad information.  Time for online spring cleaning.

I just googled my name.  The bio I wrote years ago for this newspaper column appears first, followed by our Chamber website's Staff Page.  A YouTube video interview on the Village of Oak Park's channel shows up third, followed by my LinkedIn profile and then Facebook.

Happily, my information appears before other Cathy Yens that might be out there, including one Cathy Yen who is CEO of a company in Asia.  That makes gives me confidence in the strong website SEO (search engine optimization) utilized by our community paper, municipal government and Chamber.

However, I have not updated my newspaper bio in two years.  Haven't even looked at it.  I might want to check that out, even edit it, since it shows up first on Google.  I also am surprised to find that LinkedIn appears before Facebook.  That makes sense from a professional perspective.  However, I have not updated LinkedIn in as many as three years as opposed to Facebook, which I was on, oh, maybe five minutes ago.  Looks like I have some work to do to keep my public information fresh and accurate.

Did the same with the Chamber.  I was glad to see that the information on the first page of hits was correct.  Our website comes up first followed by news media mentions and social media profiles. On page two, however, both MapQuest and WhitePages show an incorrect address and phone number.   Each provides a link to submit edits.  I need to do that.

This week, we will email Chamber members the profile information we have on file for them.  This information appears in our public, online directory.  Soon we will send it to the Wednesday Journal's Answer Book team for publication in our annual print directory.  We hope members take a minute to affirm or edit their listings for accuracy.

Online spring cleaning for yourself and your business is time well spent.  "Alternative facts" are no joke when potential customers stumble upon stale online information.

Email: cyen@oprfchamber.org Twitter: @OPRFChamber

Love the Journal?

Become our partner in independent community journalism

Thanks for turning to Wednesday Journal and OakPark.com. We love our thousands of digital-only readers. Now though we're asking you to partner up in paying for our reporters and photographers who report this news. It had to happen, right?

On the plus side, we're giving you a simple way, and a better reason, to join in. We're now a non-profit -- Growing Community Media -- so your donation is tax deductible. And signing up for a monthly donation, or making a one-time donation, is fast and easy.

No threats from us. The news will be here. No paywalls or article countdowns. We're counting on an exquisite mix of civic enlightenment and mild shaming. Sort of like public radio.

Claim your bragging rights. Become a digital member.

Donate Now

Reader Comments

No Comments - Add Your Comment

Note: This page requires you to login with Facebook to comment.

Comment Policy

Facebook Connect

Answer Book 2019

To view the full print edition of the Wednesday Journal 2019 Answer Book, please click here.

Quick Links

Sign-up to get the latest news updates for Oak Park and River Forest.

MultimediaContact us
Submit Letter To The Editor
Place a Classified Ad

Classified Ad

Latest Comments