Wednesday Journal publications taking leap into nonprofit model

Publisher Dan Haley's pitch for his new business model

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By Jim Bowman

Writer

-- As reported by Illinois Press Assn., https://www.illinoispress.org/Home/tabid/105/ArticleID/1638/Wednesday-Journal-publications-taking-leap-into-nonprofit-model.aspx --

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Dan H:

"Oak Park would not be the same place if the Wednesday Journal had not been here the past 40 years."

Had never asked myself that question, an interesting one.


In any case, the issue is joined.

"To most people in our situation, I would say face the reality that our model is broken," [Haley] said. "There was a process I went through of saying, 'It's not your fault, Dan. The world changed around you, and now you have to adapt to it.

Instead:

"Accept the reality, have faith in your community that they will see the value in the work you've done over time. … You have a foundation of readership and advertisers, you are in great shape. Be proud of the asset that has been built, and take that asset in a new way."

That's sales talk, and where would we be without it? So?

In fact, Haley plans on continuing to build on that asset by sharpening the focus of coverage on the "normalcy" of life in the seven communities his papers serve.

Hmm. Newspaper of record for the market community? Bulletin board? Advocacy? More of one, less of the other? Maybe especially less opinion stuff. The heavy hand can get pretty heavy sometimes.

Contact:
Email: jimbowman7@aol.com Twitter: @BlitheSp

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Elizabeth Titus Rexford from Oak Park  

Posted: November 23rd, 2019 11:15 PM

I am going to be honest: I'm ashamed to say this, but I would rather read online. Sorry to say that, but I'm not good at keeping up with any newspapers and the piles of unread issues just build up.

Tommy McCoy  

Posted: October 30th, 2019 12:18 PM

Jim Bowman the best marketing tool the Wednesday Journal has to know what the readers want in the way of reporting is in the comments. Without searching through the comments a good marketing team would compile what stories get what numbers and then separate who the one's are in making comments into categories. With a little effort, you then try to really do some strong reporting on what it appears what people want. Controversy seems to have played very well with the board members not getting along. Taxes seem to be a good topic so get some real reporting and you will get the attention of readers. Give the people what they want, and really spend time writing full details and let the comments continue. Having an internet newspaper is a difficult sale when it comes to advertisers who really want to know the real market reach. Keep the paper because that is where advertisers really can consider they are getting their monies worth

Chris Chranko  

Posted: October 25th, 2019 1:42 PM

I just like the crime beat. keep that coming

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