In a town where people pay a lot of property taxes, there has always been a lack of clarity in which government body is which and what they actually do.

Oak Park Township took a step forward last week as it unveiled new branding that seeks to explain the range of services it offers and has long offered. The array includes senior services, youth services, mental health services, general assistance, and property tax assessment help. Generally speaking, those services are exceptional and largely invisible until a person needs them.

In an understatement, Gavin Morgan, township manager, was quoted in our story last week saying, “We’re social service providers. Marketing is not our strong suit.”

Now the township has taken a necessary step to declare and explain why it is a vital part of Oak Park’s safety net.

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