Trinity High School’s girls’ varsity basketball team participated in legendary Marshall High School Coach Dorothy Gaters’ annual MLK Classic basketball tournament, held in Chicago from Jan. 13 to Jan. 15, and there were perks.
The biggest? The team got to sport Nike’s new apparel and footwear that’s part of the company’s new EQUALITY campaign.
According to Nike Communications Manager Hetér Myers, EQUALITY is “an initiative in which Nike encourages people to take the fairness and respect they see in sport and translate them off the field.”
In addition to apparel and footwear, the campaign also includes an exclusive, roughly 1-minute promotional video that features Gaters in a philosophical mood.
“I think if you consider a person equal to you, then you will treat them with a certain amount of respect and dignity,” Gaters says in one part of the ad. Respect to that.