COURTESY OF JENNY SHEPHERD PUBLIC RELATIONS
The Barre Code, a boutique style fitness studio for women, is thrilled to announce they will be opening their doors in the community of Oak Park at 1040 Lake Street in early 2015. Owner and Barre Code Master Trainer Ali Haynes says, “Oak Park, and the surrounding areas, are active neighborhoods with a strong sense of community and an open mind, which I think will be the perfect fit for The Barre Code. We are really looking forward to welcoming the residents into our studio.”
The Barre Code (“barre” referring to the bar used by ballet dancers) provides a complete fitness program for women, which expands well beyond traditional “barre” workouts. The studio will be offering a variety of classes that allow clients to get cardiovascular conditioning, strength training, and restoration. Barre Code classes include Barre-dio (dance inspired workouts), Baryasa (incorporates yoga), and Brawl (cardio kickboxing, named “hottest new workout” by SELF magazine). Instructors undergo intensive training to learn The Barre Code’s methodology and approach to motivation. With ever-changing routines, new props, and customized playlists and lighting, The Barre Code classes are a full-on fitness experience catered to all levels. They proudly uphold a mantra—encouraging women to pursue their highest potential.
The Barre Code is a franchise that began in 2009 in Chicago’s River North neighborhood by fitness enthusiasts Jillian Lorenz and Ariana Chernin. In late 2012, The Barre Code started a national franchising program under the name “Barre Bee Fit,” and has since grown its national presence to over 15 signed locations in eight states nationwide, with five corporate locations located in Chicago. In July of 2014, “Barre Bee Fit” rebranded to “The Barre Code,” to reach an even wider demographic of women ranging in all ages. Recently lauded by women’s magazines from Women’s Health, SELF and VOGUE, (November 2014) to prestigious business publications including Forbes and Crain’s Chicago, The Barre Code is quickly gaining national attention and getting recognition for their innovative, engaging, and results oriented workouts.
Oak Park location owner Haynes chose the space at 1040 Lake Street because of its central location. Currently undergoing construction, Haynes is outfitting the studio to include a small reception area, a retail element, lockers, and changing rooms for clients to use before and after class.
The Barre Code is slated to host a “soft opening,” where Haynes will provide two weeks of invitation only preview classes, followed by one week of free classes open to everyone, where she will offer new member discounts, and a referral rewards program. With the studio under construction, Haynes is aiming to open in the first week of February. Following the preview week, Haynes will throw a “Grand Opening” party at the studio to kick off the official opening of The Barre Code doors.
Details to follow.