Editor’s note: This story is part of Women in Business 2012, a special advertising section produced by Wednesday Journal and Forest Park Review. Click here to view the entire Women in Business Section.

Dawn Ferencak likes to go behind the scenes when connecting with her customers and create ways to help make their businesses grow beyond their expectations. What she didn’t expect, when she started working for Wednesday Journal Publications, Inc. seven years ago, was how much of a passion she would develop for the communities she serves. Her work has become much more of a way of life than a 9 to 5 job.

Dawn takes the time to get to know her clients’ businesses from the ground up. She knows how important it is to learn their background; why they started their business; what their goals are; what their challenges are; and what drives them to succeed. This uniquely personal approach builds strong bonds of trust. Her clients not only know that she always has their best interest in mind, they truly consider her a partner with them in their success.

Keeping up with the changing technologies and constant competitive nature of the advertising industry is both a challenge and opportunity for growth for Dawn, who credits the need to stay focused and current as one of the reasons she was named Sales Representative of the Year by the Illinois Press Association.

When asked what motivates her, Dawn says that she believes in bringing the best skills, research and products to the table every time she has a chance to help a client. She loves making people happy.

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