Compelling website for moms offers gift of hip and hope

Julie McBroom offers an innovative online platform for giving and receiving

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By Christina Pippin

Local Shopping & Fashion Blogger

I once visited my sister, a mother of three sons under the age of ten, and found her with Ozzy Osborne-like orbs around her eyes and zigzagged streaks of mascara across her cheeks.

She welcomed me into her home cheerily, smiling widely. When I pointed out the tribal-like markings on her face, she laughed, said she knew her makeup would eventually smudge, then admitted that for a short period of time she felt she had triumphed: she had just wanted to feel “hip.”

That’s the word she likes to use to describe a mother’s effort to hang on to a piece of herself that once felt pretty, polished, powerful. Before poopy diapers, pinching sons, and parenting took over her life.

My sister had taken a moment for herself, applying lipgloss, dabbing her lashes with mascara that morning - digressing from a life of nonstop mothering for a brief juncture - and she found it quite rewarding.  

Recently I sat down with Julie McBroom of River Forest to discuss an ambitious endeavor:, a website designed to nurture the spirit of the woman behind the mother, pepper their lives with laughter and put a little shine on their souls. This site intends to help mothers “hang on to their hip.”

Ladies, if this sounds like just the site you’ve been waiting for, trust me, it is.

Shine On

Julie McBroom is the blithe luminary who felt compelled to create a hub for mothers to share their experiences, contribute to worthy causes, and shop for smart and stylish goods without ever leaving their homes (no bundling the kids or strapping them into their car seats – just to find out they have to use the potty!).

The Australian born entrepreneur exudes a breezy air and magnanimous mien; an engaging conversationalist, she laughs easily and is just as interested in you, your children, and your day as she is in sharing the mission of

Julie shares, “As a mother of 4 young children, I understand how easy it is to lose yourself as a woman when you are giving so much to others.”

With a smile she expounds, “I was passionate about creating a place where a mother can think about what makes her shine from within and perhaps urge her to shuffle the needs of her spirit to the top of her list of priorities.”

Something Told, Something New

While there are many websites that target the 'mom' demographic, most focus on pregnancy, raising kids, kids’ activities, kids behavior, teething, and potty training. This site is different. is a website where mothers share their own personal journeys and tell their tales of joy, woe, laughter, and everything in between. Contributors from around the world offer humorous and touching accounts of motherhood and tips on tapping into your hip.

The site acknowledges the trials and triumphs of women as mothers but focuses on and celebrates each woman for the amazing, independent entity she is.

The Power of Giving

Julie has incorporated a distinctive piece in which visitors to the site can donate to a remarkable grassroots organization (founded by philanthropist Marc Gold) and see exactly whom their dollars are helping and how, via photos and video footage.

Julie explains, “There are so many great websites that give back and support different charities. I wanted a platform that gives us an opportunity as a group to directly impact individual women and children in need around the world in a way that feels achievable." provides an opportunity to effect positive change in the lives of others through the unique ‘giving back’ component. Julie states, “My favorite quote from Marc Gold is ‘Maybe we can’t change the whole world, but there isn’t one of us who can’t help change one person’s whole world.’”

The Good Stuff

There are many capable women who multitask impeccably, but who just can’t find the time to set foot in a store.

The HipMum Store will give busy women access to amazing products for themselves, their kids and their homes. Julie relates, “We acknowledge how busy mothers are so we will do the running around and we will do the shopping for them so they can spend their valuable time in other ways."

HipMum will bring beautiful apparel, accessories and home ware to a mother's fingertips so they can spend their precious time in meaningful ways.

Julie wants women to know: “The HipMum store will be less about the latest fashions and trends and more about presenting active women with a collection of unique products from around the world. Most mothers don't have time to shop but that doesn't mean they don't like to feel hip!”

The Art of Living

Launching a website can be both exciting and daunting, but Julie looks past the formidable challenges straight to the exhilarating aspects of building this brand and her own business.

“HipMum gives me a creative outlet, connects me to inspirational people and makes me feel alive. The brand is simply an extension of who I am which makes it feel like my business is an extension of my life.

From my own experience, I discovered how important it was for me to remember what made my spirit shine, what made me feel creative and bring that back into my life.

I quickly identified that when I am being true to myself and my own needs, my energy rubs off on the people around me making me a better mother and a much happier person.

This is a platform for women to connect, feel inspired and remember the importance of being true to their own needs. I hope to build a global community of women who understand the importance of nurturing their own spirit. My wish is for all Mums to feel hip from the inside out.”

 Visit to learn more and laugh more with other inspiring women like you! Join HipMum on facebook and find details on the launch party to be held May 20th at Sugarcup Trading in Oak Park, 110 N. Marion St.

Reader Comments

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Comment Policy

It Happened to Me Too  

Posted: June 6th, 2011 1:35 PM

I once criticized attorney Daniel Hurtado (old WJ format but I left a false name, real phone number) and a day later this gentleman's name that I have never met showed up on my caller ID. WJ, you have a real ethics problem.


Posted: June 6th, 2011 1:13 PM

Saying that no one from WJ gave out Ms. Peterson's info is a joke. She posted an anonymous comment criticizing, and just by coincidence the owner of the site happens upon her LinkedIn profile? Riiiight. Maybe no one *officially* provided McBroom with the info, but someone on your staff needs to have a talk with Ms. Pippin.

Manning Peterson  

Posted: June 3rd, 2011 4:04 PM

Also, if someone from the Wednesday Journal did not provide Ms. Broom my identity after I made fun of her blog here, who did? I have indeed asked her, but she has not explained how she happened upon my name. My "frustration" (as you put it) is not with her non-existent business, but with the Wednesday Journal.

Manning Peterson  

Posted: June 3rd, 2011 3:56 PM

Why did you delete my comments?

Evan O'Brien from  

Posted: June 3rd, 2011 2:47 PM

Manning Peterson, we have previously addressed your concern that Wednesday Journal had allegedly provided HipMum with your identity based on your comment submission, which we have not. Again, Wednesday Journal does not disclose email addresses or IP addresses obtained through comment submission. Our comment policy states that if you have a specific frustration with a business that you contact the business owner directly.

Curious, too.  

Posted: June 3rd, 2011 12:42 PM

@Manning- I saw the original thread and wondered if WJ would ever respond. Guess not. Probably because the blog author is also a contributer to the website. Hmm, conflict of interest much? Good think I don't have a LinkedIn profile!

Manning Peterson  

Posted: June 3rd, 2011 12:10 PM

I posted an anonymous comment to this thread criticizing the HipMum website, and the next day Julie McBroom viewed my LinkedIn profile. I questioned here how Ms. McBroom received my email address, and whether the Wednesday Journal provided a merchant with my identity. Rather than address my concern that the Wednesday Journal is revealing critic's identities to potential advertisers, they deleted my comments. What part of the new Comment Policy did I violate?

Elena Moore from Oak Park  

Posted: May 11th, 2011 3:14 PM

HipMum: My children are grown, but I went to this site today. What's unique about it is that not everyone pursues their dreams. There was obviously a vision and time and energy have been devoted to doing something she feels strongly about. My daughter is also an entrepreneur. I never said, It's been done before. No one will ever do it quite the way she can.


Posted: May 10th, 2011 3:44 PM

I'm not saying you can't build a business on wordpress blogging software, but I just don't see a business here. Great? Amazing? Unique? There are at least HUNDREDS of community sites aimed at moms (i.e. asking moms to generate content while selling them product) on the internet. I just don't see a) very much content or b) what's at all different about this one. I'm sorry if I offended your friend though.

Christina Pippin from  

Posted: May 2nd, 2011 11:14 PM

All great things have a starting point, and what an amazing beginning for the website! Julie has created an opportunity for women to share their stories and support one another via this unique vehicle. Readers are all invited to to tell their own stories. You can share yours or you can enjoy the articles that are currently posted and continue to look forward to new articles each week. As the author of a blog, I can attest that hers is not a blog. :) Julie's website is a labor of love.


Posted: May 2nd, 2011 5:13 PM

I don't get it. How is a wordpress blog with a couple posts from different people and lots of "coming soon" pages a "local business"? There is more content in the article than on the "hipmum" site.

Julie McBroom from HipMum  

Posted: May 1st, 2011 9:10 PM

Thank you all for your encouraging feedback. I would love for you to join me for the HipMum launch party on May 20th. Email me at and I will send you the details.

Abby from Oak Park   

Posted: May 1st, 2011 12:19 PM

Just checked out - what a great site for all mothers! And we are ALL working mothers - whether our working space is an office in a high rise or our very own homes. Looking forward to reading more and connecting with more accomplished and talented women.

Elizabeth Rago from Chicago  

Posted: April 29th, 2011 10:55 AM

If you really want to stay at home to raise your kids, you can make it work. You don't have to be rich! I found a niche and launched my own business and work from home, raising my 2 and 4 year old at the same time. Here's the catch-I don't work 9 to 5. I work nights and weekends. I work during naps. It's not easy, but I do what I have to in order to stay home and raise my kids. Great article! I like the social awareness aspect of the site and look forward to learning more about Hip Mum.

Effka from Stockholm  

Posted: April 29th, 2011 10:12 AM

I can add that in addition of beeing a great hip mum, Jules is also a GREEEEAT woman to work with :) You're doing fantastic and I read all your articles... and wait, I'm not even a mum :)

E Worsley from Park City, Utah  

Posted: April 28th, 2011 9:22 PM

Finally, someone who seems to get it! Being a Mum is great but not easy. Congratulations on a great concept and great website!

Julie McBroom from HipMum  

Posted: April 28th, 2011 7:57 PM

Actually Mr Borderman HipMum is aimed at all mothers. Regardless of whether she is working or at home, mothers are the busiest of busy people the the masters of juggling and accommodating the needs of others. My intent for HipMum is for ALL mothers to live their best life and consider their own needs along with the needs of their kids. Thanks for checking out the site.

H Crawshaw from Brisbane, Australia  

Posted: April 28th, 2011 3:14 PM

Amazing!! Just what I've been looking for.

Mr. Borderman  

Posted: April 28th, 2011 1:14 PM

Slick, but it seems to be aimed at stay at home mothers, not working mothers. Who but the rich have the money to do that these days?

Melissa from  

Posted: April 28th, 2011 9:35 AM

Thanks for this post. I checked out Julie McBroom's website - excellent!

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