Plus size clothing has become such a hot button topic in the news, but it's something that Avenue has been doing for over 30 years. As a plus size brand, it is important to Avenue that customers feel comfortable in every aspect of the clothing. As a result, Avenue has developed three key principles as the foundation of the brand: fit, comfort, and being a trend authority for all seasons. In addition to regular plus sizes, Avenue offers extended sizes 28-32 in pants, dresses and swimwear. Likewise, the company offers petite and tall pants and denim. All shoes and boots are available in wide width, with some styles available in extra wide width.
The technical team at Avenue designs small details within each garment in areas where comfort is important to provide customers with the perfect fit. According to CEO Liz Williams, "We want to communicate to the Avenue woman that we understand her needs and it is our goal to provide outfitting solutions that will make her look and feel her best. With fit and comfort in consideration, Avenue does not compromise on trends. Fashion translates across all sizes and Avenue provides both trendy and classic pieces that create head-to-toe looks for the plus size woman. Avenue retail stores provide a traditional environment for our customers to experience fit, fabric and assortments, with more expansive options available online. "We always strive to offer the best merchandise; the best value and service for our customer."
Mayor Robert J. Lovero stated, "Cermak Plaza has had a tremendous upswing in the past four years. We are now at 100% occupancy in the shopping center and have a lot of positive activity at this corner of Cermak Road and Harlem Avenue. We are happy to welcome you to the neighborhood."
BDC Board President Jousef Mondragon concluded, "The opening of Avenue marks the tail end of the revitalization of Cermak Plaza. We are excited to welcome you to Berwyn at the finish line both for your store and for the shopping center."
Cermak Plaza's Phase III redevelopment project reduced the shopping center's vacancy rate from 11% to full occupancy on the largest retail property in the City of Berwyn – a feat that has not been accomplished in several decades. What's more, the redevelopment also increased retail space by 7%. In total, Phase III included the opening of a new Ross Dress for Less, new Avenue store, new LongHorn Steakhouse outlot and the redevelopment of the McDonald's outlot.