Bramble's New Display - LOVE IT

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By Sarah Corbin

Shopping & Business Blogger

Bramble has done a wonderful thing for my over-stressed consumer mind. They have added a gorgeous library-like display for their bath and body products. 

When I have the opportunity to stop and smell the roses, I want it all to make sense. And this new custom display does a number of things for this artisan retailer that we may, as consumers, take for granted.

This display puts apothecary products in a prominent position in the store. When I walk in, I understand that Bramble is a store that values this category. As a consumer, I will remember them for specialty perfumes and soaps forever more — even if I have only been to their store once.

This display also helps Bramble fill out this category. Organized for consumers, and organized so that Bramble can offer more niche products in a bath and body line. They have successfully opened up their shelves to expand their merchandise offerings.

I can make comparisons of the product lines easily: no product gets lost. I can walk up and down, look up and down and dream of my next spa-like experience. I can take a break and smell the offerings and not feel confused about the differences.

One more thing: this type of investment in a custom fixture lets me know that Bramble is here to stay for a long time. Bramble just added a large component to their store. Small retailers often struggle for the extra funds, time, and energy to put this kind of facelift into place. It may seem like just a new piece of furniture to some folks. But it is so much more, and as small retailers go, pretty phenomenal.

Congrats Bramble. I love it. And I'm coming by to smell the "roses" much more often.

Email: Twitter: @localoakpark

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Aging Disgracefully  

Posted: January 31st, 2012 9:32 AM

Great store. I always enjoy a stroll through, and their back room is always lovely and peaceful.

Sarah Corbin from Oak Park/Shopping  

Posted: January 25th, 2012 11:34 AM

And I asked. This hutch for apothecary was completed by Great Lakes Woodworking in Chicago. It is oak.

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