Proud to say we knew Poor Phil's Dennis Murphy 30 and more years ago when he was a young buck slinging great cheeseburgers at Murphys-Off-the-Mall on Marion Street. The serial entrepreneur has reinvented himself a number of times since then — Kettlestring's, Philander's, and now Poor Phil's.
How has he been so successful? Well, for one thing, when trouble comes, he doesn't just sit back and take it. For instance, the street in front of Poor Phil's is currently in some disarray. We learned this from reading his ads in Wednesday Journal. The first inkling was the headline "Da hoes is comin'!" And now comes "Kiss my asphalt goodbye."
Then there are the construction vests his servers are currently sporting.
The point is that Marion Street is under construction for several months. A lot of retailers get glum or worse. Not Dennis Murphy. Have fun. Call attention to yourself. It's good business. And, of course, Dennis couldn't resist.
Answer Book 2017
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