Shoppers visiting The Avenue for their Mother's Day purchases this weekend will get an extra gift for mom: free roses. With every $25 spent at a participating store, shoppers will receive one red rose. After accumulating a bouquet, shoppers may take their roses to either Garland Flowers, 137 S. Oak Park Ave., or KaBloom!, 701 W. Lake St., where, for a modest price the roses will be arranged in a vase.
The event was the brainchild of Joyce Smoler, owner of At the Gallery, and a member of The Avenue's marketing committee. "We want people to shop locally on The Avenue. This is a small way to thank them for coming our way," she said.
The free roses are available both Friday and Saturday.
Twenty-two merchants on The Avenue are participating in this first ever event.
The Avenue business district is on Oak Park Avenue from just north of Lake Street to Pleasant Avenue. There are also Avenue shops on Lake Street, North Boulevard and South Boulevard.