The idea behind S'Mores, as I have understood it since my days in Boy Scouts, is that the fire-toasted marshmallow softens or perhaps even melts the chocolate between the Graham crackers to create a gooey mess of deliciousness only an adolescent could truly love. Problem is, this never works, and here's why:
You cannot possibly get a marshmallow hot enough to melt the chocolate.
Or do I misunderstand: is softening the chocolate not part of it? Of course it is. But because the chocolate usually doesn't even soften, what you get is a hard, waxy hunk of second-rate chocolate cushioned by a usually a more-or-less charred marshmallow between two grahams.
The whole idea of this preposterous postre is to make a campfire dessert by using the last of the glowing embers to deliver the final course. Unfortunately, s'mores make little sense to me…though I do like the idea of preparing dessert over an open fire. I know Hershey's chocolate is the default ingredient for this outdoor treat, but perhaps if the Grahams were spread with Nutella, or some other already soft chocolate, the result would be more satisfying. As it is, the three ingredients never quite seem to come together.
I know the S'more is a much beloved summer treat, but I suspect it's likely a "tradition" generated in the Hershey/Nabisco/Kraft marketing departments, and so, reluctantly I say, S'more, me to you, I'm calling bull*hit.