Name that Pizza Maker!

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By David Hammond

Old-time Oak Parker Patrick Barclay is starting a wood-fired pizza delivery truck, and he’s looking for a good name. Can you help?

I’ve known Patrick Barclay since high school, and for much of his life, he’s been a chef, working in restaurants or teaching cooking. Now, he’s going to become the pizzaiolo (pizza maker) at a new business he’s starting: a wood-fired pizza delivery truck.  On this truck will be a wood-burning pizza oven and all the ingredients to turn out hand-crafted ‘za for a changing clientele of people from all over the area.

To get a sense of some of the everyday challenges of running a wood-fired pizza operation, Barclay and I visited Oak Parker John McLean’s Sono Wood Fired (1582 N. Clybourn), a beautiful pizza place located right across from the Clybourn Red Line stop (and the Apple store) on the Chicago’s near north side.

Pizzaiolo Geno Losacco is Sono’s man at the oven. From Bari, Losacco has a deft touch with the dough, the fire and toppings, turning out some subtly flavored and perfectly turned pies.  Over a few glasses of Nero d’Avila, Barclay and me got some great tastes and some helpful insights into running a pizza business.

Now, all Barclay needs is a name for his company. He has a few possibilities, but I told him I’d throw it open to the readers of this blog. If you have an idea for a name of this new pizza business, you can post it here or email me at

Naming is a tough business, and we may not use the name you select, but if Barclay does use your name, we’ll award you some hand-crafted pizza for you and your friends.

So, what do you think? What would you call a travelling wood-fired delivery truck?

Reader Comments

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Stephanie from oak park  

Posted: March 26th, 2011 3:24 PM


Lino from Oak Park, IL  

Posted: March 26th, 2011 10:06 AM

Wonderful idea !!! How come I did not think of that before ?? Aaah!!! But I have a name for it : Burning Wheels. Implies an action, very dinamic, just like your bussines.

David Hammond from  

Posted: March 25th, 2011 11:09 PM

Excellent suggestions everyone! When Barclay decides what name he wants, I'll post about it here. Thanks so much...and by all means, if there are more names out there, I'd love to hear them.

Melissa from Parent Blog  

Posted: March 24th, 2011 6:48 PM

I'm kind of feeling "Wheels of Fire!" Go Simona. Tom Scharre - Where are you when we need you???

val camilletti from oak park  

Posted: March 24th, 2011 5:24 PM


Just a Wiseguy  

Posted: March 24th, 2011 5:02 PM

Hmmm... a wood burning oven with open flame on the back of an internal combustion vehicle? How about "Fire Chief's Nightmare" or "Roving Code Violation" ?


Posted: March 24th, 2011 4:54 PM

so when is the big reveal? The suspense is killing me.......

T from RF  

Posted: March 24th, 2011 2:31 PM

Za Zoom...need a second for the tag line.

Simona from Oak Park  

Posted: March 24th, 2011 1:46 PM

Wheels of Fire - a play on words for the "wheels" of pizza being cooked in fire; also it's a reference to the band Cream. Or alternately, Pizza Wheels of Fire, for a slightly more obvious reference.

Jack Hogan from Oak Park  

Posted: March 24th, 2011 11:20 AM


Jim Rohr from Oak Park, Illinois  

Posted: March 24th, 2011 6:22 AM

One more...."Rolling Hearth Pizza"

Jim Rohr from Oak Park, Illinois  

Posted: March 24th, 2011 6:16 AM

Refinementand better spelling of my earlier suggestion: Pizza Margherstreeta This play on a name will resonate with true pizza aficionados and speaks to Barclay's great concept. Can't wait to order!

Freebie from Oak Park  

Posted: March 24th, 2011 5:36 AM

Firetruck Pizza...delivered to your door in an emergency

Jim Rohr from Oak Park, Illinois  

Posted: March 23rd, 2011 10:00 PM

Margastreeta Pizza

Bill Friesema from Oak Park  

Posted: March 23rd, 2011 6:11 PM

Pining for Pizza

Renee Zoltowski from Oak Park  

Posted: March 23rd, 2011 6:03 PM

My husband Phil said I had it wrong it should be: Wheelygoodza

Ken from Oak Park  

Posted: March 23rd, 2011 5:31 PM

Your article said it exactly right "naming is a tough BUSINESS", and like any business he should pay a professional not only for effective name development, but any particular name is translates graphically to a truck, a website, ads both in black and white and in color. It's not just a name. It's an effective identity for his investment. Does he expect to get free cheese, tomatoes, gas for the truck? Also some names like "Rolling in Dough" is already used. You'll need a legal copyright search

Renee Zoltowski from Oak Park  

Posted: March 23rd, 2011 5:17 PM

Wheely good Za

Karen from Oak Park  

Posted: March 23rd, 2011 5:09 PM

Rolling in Dough

Green Muse from Oak Park  

Posted: March 23rd, 2011 5:02 PM

Delivered-to-Order Wood Oven Pizza: DO-Wop

Libbey Paul from Oak Park, IL  

Posted: March 23rd, 2011 4:54 PM



Posted: March 23rd, 2011 4:53 PM

PaBa! Wood Fired Pizza (Patrick Barclay)

paul clark  

Posted: March 23rd, 2011 1:49 PM

I don't have a name yet, but the phrase "wood-fired pizza delivery truck" makes me think that this is another alternative energy vehicle, one that will run on the remains of all the diseased trees that will be taken down by the village this spring.

Nick from Oak Park, Illinois  

Posted: March 23rd, 2011 1:38 PM

Keep it simple I say. How about "Woody's"

sarah corbin from oak park  

Posted: March 23rd, 2011 12:54 PM

di viaggio

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