After Sugar Beet Launch Party...Now What?

Making the community-based food cooperative a reality

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By David Hammond

Sugar Beet, the community based food cooperative had its launch party last month at Unity Temple.

Cheryl Knecht Muñoz is a driving force behind this organization, and we caught up with her about how her plans for how this local source for local food are evolving.

"We had a great turn-out at the launch party," Muñoz told us. "We know our community will support the co-op.  Our challenge is to turn this support into memberships to the co-op.  The only way we will be able to fund a project of this size is with the community's financial commitment and the financial commitment is purchasing a membership to the co-op NOW!"

Muñoz explained that "We're also forming advisory councils that will explore how a grocery store can serve as a community health center; how members of the co-op can keep prices down by volunteering in the store, and how to raise capital for start-up costs.  The location, opening date and products carried by the co-op are all dependent on membership.  As soon as we have 600 members we can start pursuing loans based on our equity.  The opening date is projected for Summer 2014 but that, too, is entirely dependent on memberships sold.  The products we will carry will also be up to membership!  The members of this co-op will have a voice in what goes on the shelves...and in their bellies."

Just in case any of that was unclear: if you want to see Sugar  Beet become a reality, the best thing you can do is BUY A MEMBERSHIP…and you can do that at





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