We had a Groupon, and it was only a $10 coupon for only $20 of merch, but we made the drive to Dirk’s Fish and Gourmet Shop, as we have many times in the past, to get something special for New Year’s Eve.
What I admire about Dirk’s is the quality of the fish and seafood, the reasonable prices (though high quality is never low priced), and the effort Dirk makes to source sustainable seafood. His selections in the display case include information about where the fish came from, how it was caught, and whether it has MSC certification.
MSC, or Marine Stewardship Council, certification is important to those of us who prefer to choose seafood that’s sustainable (i.e., seafood that is not being harvested faster than it can reproduce).
Many people don’t care about sustainability, and I understand how at this period in our history many of us just shut down when faced with yet another good cause we’re supposed to be concerned about. Still, eating sustainably is important to me, and Dirk makes it easier to make conscious choices about the seafood I purchase.
For New Year’s dinner, we bought a pound and one-half of prawns. (“The difference between prawns and shrimp,” Dirk told us, somewhat enigmatically “is the lung structure”) and a few dozen oysters, among them the increasingly popular Naked Cowboys, which were superb.
After we bought our seafood, I was chatting with Dirk about the Groupon deal. There have been mixed reviews from restaurants and other food providers about the wisdom of dealing with Groupon, but Dirk thought it brought in a lot of business.
“And for us,” I told him, “it’s a good excuse to come into Dirk’s.”
“You need an excuse?” asked Dirk.
He’s right. I didn’t. Dirk’s Fish and Gourmet Shop is worth the drive, even without a Groupon deal.
Dirk's Fish and Gourmet Shop
2070 N. Clybourn