By Lisa Browdy
I have long been an avid reader of the weekly advertising circulars from the Jewel and Dominick's, and the monthly Fearless Flyer from Trader Joe's, but had never (before starting this blog) picked up the analogous publication from Whole Foods, entitled The Whole Deal. If you haven't yet, take a look at this surprisingly helpful and even budget-friendly brochure.
Each issue (it comes out every other month) guides readers with recipes, coupons, and some useful how-tos. Most of the November/December issue is geared, understandably, to holiday eating and entertaining. Page four has a chart of classic holiday sides (mashed potatoes, green beans, cranberry sauce, etc.) with simple suggestions to make them healthier, more modern, or edible for people with dairy or gluten sensitivities.
You can tell from reading it that the editors of The Whole Deal are a) good at adopting the clever, lighthearted prose familiar to Trader Joe's shoppers and 2) very tired of being derisively referred to as "whole paycheck." Every recipe lists its (reasonable!) price per serving, and you'll see headlines like "Share a king's feast on a pauper's budget."
You don't even need to go into the store to pick up a copy. You can download each issue here and while you're on the Whole Foods website, you can also get a lot more recipes and coupons, plus articles like "Budget-Friendly Small Bites" and ""Holiday Recipes."
And if you're a coupon clipper like me, the $34 of coupons included help make the Whole Deal a very good deal.