Editor’s note: This story is part of Women in Business 2012, a special advertising section produced by Wednesday Journal and Forest Park Review. Click here to view the entire Women in Business Section.
“This boutique reminds me of the ones in Paris–one of the associates is even fluent in French! I LOVE their jewelry and accessories! It’s exactly my style: classy and unique!” customer post on Google.
For the past six years, women in the western suburbs have relied on deedee&edee for clothing, jewelry and accessories with a distinct and flattering flair. “I focus on women ages 35 and up; I was always looking for fun and appropriate-looking fashion for myself and just couldn’t find it,” says Deb Dworman, the owner and also designer of the deedee& edee private label. “People come back because of the value – very well constructed clothes at a fair price, which is critical in this economic climate.”
With top brand names like Not Your Daughter’s Jeans, ANAC and Christopher Blue, in addition to their popular private label, modern, fun and figure-flattering apparel is offered to fit today’s woman’s lifestyle. “We have fun and unique fashion appropriate for the office, a ball game or a night on the town,” says the “D.D.” behind deedee&edee.
Dworman’s personal and professional background is always locally focused. “We design, pattern and produce the deedee & edee line right here in Chicago, so not only are our clients shopping local, they are supporting locally made products,” says the owner, who is a mentor to other area business owners.
She cites her business acumen as equal in importance to her sewing and design background in the success of deedee & edee. Dworman accessed a retail consultant to learn inventory management and other aspects of business. In addition to bricks & mortar advertising, Dworman embraces social media and communicates with clients through a contemporary web site, deedee&edee.com and also through her email list at roostertails2003@yahoo.com where clients can learn of store events, new merchandise and specials.
In addition to shopping, deedee&edee offers private parties and fundraisers to continue partnership with clients and the community. “You may walk in a stranger, but you will always leave a friend,” says Dworman, who, with her fashion-focused staff, prioritizes excellent customer service.
DeeDee & Edee is located at 7415 West Madison, Forest Park. Their phone number is 708-209-1448, and their website is www.deedeeandedee.com.
